Our clients often use our services to develop new products and concepts and in turn new intellectual property or IP. On completion of each project any IP developed is signed over to our client, which often leads many of our clients to ask: What is the best way to protect this intellectual property?
We often refer then to one of a number of patent attorneys we have consulted over the years but more recently Patent Attorneys Phillips Ormonde Fitzpatrick have published an interesting article in POF – Issue 21- Spring 2013 self published magazine. The article discusses exactly what the differences between some of the options are and the strategy behind using them including:
Registered trademarks ®
Unregistered Trademarks ™
To view the article follow the link here to POF’s Q&A about product marketing.